We call it Wives Day because we believe men will have to go first in turning around and honoring, loving, and respecting the opposite gender.
For decades, our culture has modeled distortion rather than wholeness.
In the so-called “Macho Era” of the 1950s, movies often portrayed men dominating women—sometimes even through violence—then romanticizing it as love.
In the 1960s, films increasingly normalized men abandoning their families and marriages in pursuit of younger women. This became a powerful image of masculinity for a generation of boys.
Men were culturally encouraged to be unfeeling, tough, demanding, and self-centered. To maintain a false sense of power and authority, many abused their roles as heads of their households.
Women were belittled, dishonored, excluded, and betrayed. This “movement” wounded everyone involved—men, women, and children alike.
Wives Day is not about competition; it is about love and working together. It is a movement toward healing relationships and re-establishing God’s design for life, marriage, and family.
